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MARKET FACTS
- The market for traditional batteries is approaching $14 billion at retail.
- 89% of this multi-billion dollar industry is made up of alkaline battery sales.
- Rechargeable battery sales have been growing consistently.
- Eco-Retailing is a $230 billion industry which will grow another $87 billion in the next 12 months.
- Six out of ten consumers say they are more likely to purchase “green” products this year.
- 40% of Americans would rather buy environmentally friendly products.